Lanterra Homes Contracts with AVID Ratings For Customer Loyalty Services Madison, WI- Released November 4th, 2008
AVID Ratings, a customer loyalty management firm specializing in the home building industry announced
today that is has acquired a new customer - Lanterra Homes, a Houston based new home builder.
Lanterra Homes will use AVID Ratings research package to track their new home builder experiences.
AVID Ratings will periodically survey Lanterra Homes’ buyers at various points throughout the
new home construction process. The survey questions cover the entire home buying process from initial
sales contact to final walk-through. Lanterra Homes will be able to view their clients’ responses
on AVID’s detailed online reporting tool, AVID Reports™, which allows them to sort through
specific data and compare their scores to industry averages. AVID’s Client Service Managers work
with Lanterra on data interpretation to uncover areas for improvement and to identify which customers
feel so loyal that they are likely to generate referral business.
“Today’s credit crunch makes selling a new home more challenging than it was in the past.
Even in Houston where the housing market is still solid, we still have to actively court the middle
income buyer. Our goal is to use AVID’s loyalty tools to uncover our most enthusiastic fans
– and in turn leverage their passion for our homes to springboard additional grass roots marketing
efforts,” explained Carlos Bazbaz, President of Lanterra Homes.
About Lanterra Homes Lanterra Homes is a Houston-based new home builder that builds freestanding patio homes in
emerging neighborhoods with close proximity to major work centers, such as Downtown Houston, The Medical
Center, and The Energy Corridor. By combining smart design, affordability, and high-quality, Lanterra
Homes brings affordable urban living to young professionals, first time homebuyers, and retirees.
Lanterra’s private, gated communities allow residents to enjoy the amenities of in-town living,
yet still provide personal green space and the security of a suburban neighborhood. For more information
visit www.lanterra.com.
About AVID Ratings
Founded in 1993, AVID Ratings is a full-service customer loyalty management firm, providing customer
loyalty research, organizational strategies, employee training, and proprietary solutions to the home
building industry. Serving over 400 companies throughout the United States and Canada, AVID Ratings
maintains the largest homebuyer survey database in the home building industry. AVID Ratings assesses
homebuyers’ experiences and then provides focused business solutions and training to improve referrals,
margins, and long-term customer loyalty.
