Market Leader Adera Development Corporation Selects AVID Ratings for Customer Research and Consulting
Madison, WI – July 28, 2009 – Adera Development Corporation of Vancouver,
BC selects AVID Ratings for research services and on-site marketing workshops.
Adera Development contracts with AVID Ratings for customer loyalty surveys as well as on-site workshops
with AVID Advisors. Adera’s homeowners will be receiving two survey studies, one 30 days after occupancy
and another after residing in the home for a year. All of the survey responses are tabulated and available
online through AVID’s detailed reporting tool, AVID Reports, which will allow Adera to track their responses
and set specific management reports. In addition to in-depth research, AVID will offer focused business
solutions to Adera’s management team, including on-site workshops provided by AVID Advisors focusing
on referral and brand building marketing.
About Adera Development Corporation
Having built more than 7,500 homes and over three million square feet of commercial building space,
Adera takes great pride in being an exceptional builder that delivers outstanding service. As a Platinum
sponsor of Built Green™ BC, Adera is the largest builder of Built Green projects in BC, having been
awarded the 2007 BC Hydro Power Smart Excellence Award for Builder/Developer of the Year and for its
commitment to environmental sustainability. In 2008, the Greater Vancouver Homebuilders’ Association
recognized Adera as the Built Green Builder of the Year (Multi-Family). They were the second builder
ever to be awarded a Platinum Georgie for more than 25 Gold Georgies achieved, an accomplishment including
multiple Georgies for Best Multi-Family Homebuilder of the Year, Best Customer Service, and Best Multi-Family
Development. Some of Adera’s other recent awards include the 2007 Gold Georgie Customer Choice Award
for Service, the 2008 American Standard Grand SAM for Best Homebuilder in Canada, the 2009 Gold Nugget
Grand Award for Outstanding Attached Project (Midrise), including 4 Gold Nugget Awards of Merit, and
the 2009 Best Small & Medium Employer in Canada (ranked 20th in first year entered).
About AVID Ratings
Founded in 1993, AVID Ratings is a full-service customer loyalty management firm, providing customer
loyalty research, organizational strategies, employee training, and proprietary solutions to the home
building industry. Serving over 220 companies throughout the United States and Canada, AVID maintains
the largest homebuyer survey database in the home building industry. AVID assesses homebuyers’ experiences
and then provides focused business solutions and training to improve referrals, margins, and long-term
customer loyalty.
