Madison, WI – July 16, 2009 – Bill Lurz joins AVID Ratings as senior editor of AVIDBuilder.com,
bringing extensive industry experience after many years with Professional Builder magazine
as senior editor.
Lurz is now senior editor of AVIDBuilder.com, an industry-leading knowledge base serving homebuilders
throughout North America. He will write articles for AVIDBuilder.com, identify leading builders in the
industry, share best practices, and uncover trends that impact the U.S. and Canadian home building industries.
Lurz is recognized as one of the leading authorities on American and Canadian home building industries,
having recently completed his 25th year as a senior editor of Professional Builder magazine.
In 2004, he added his reporting skills to Housing Giants, an electronic magazine covering the
activities of the largest production Homebuilders in America. During his Professional Builder
career, Lurz covered homebuilder business management topics ranging from strategic planning and business
start-up to market research, sales management, quality control, training and education, and customer
satisfaction. He wrote more Professional Builder cover features than anyone in the publication’s
70+ year history.
Lurz was also a major contributor to PB’s development of the National Housing Quality Award, in partnership
with the National Research Center of National Association of Homebuilders (NAHB). He developed PB’s
renowned fall management seminar, BENCHMARK. Prior to PB, Lurz spent eight years with Canadian Building
magazine in Toronto, the last three as editor-in-chief. During his 33-year career as a professional
journalist covering the residential development industry across North America, Lurz has earned 25 awards
for editorial excellence, including the 2000 Gold Award from the American Society of Business Press
Editors, the 1992 Janus Award from the Mortgage Bankers Association of America, and the 1985 Golden
Hammer Award from NAHB.
About AVID Ratings
Founded in 1993, AVID Ratings is a full-service customer loyalty management firm, providing customer
loyalty research, organizational strategies, employee training, and proprietary solutions to the home
building industry. Serving over 400 companies throughout the United States and Canada, AVID Ratings
maintains the largest homebuyer survey database in the housing industry. AVID Ratings assesses homebuyers’
experiences and then provides focused business solutions and training to improve referrals, margins,
and long-term customer loyalty.
