Rohit Communities Contracts with AVID Ratings for Research Services
Madison, WI – June 18, 2009 – Rohit Communities of Edmonton, AB selects AVID Ratings
for company-wide consumer research services.
Rohit Communities has decided to contract with AVID Ratings for customer loyalty and sales prospect
exit surveys. Rohit’s homeowners will be receiving several survey studies at various points throughout
their new home experience. AVID will also be surveying Rohit’s sales centre prospects to further identify
what demographics visited the sales centre and what those potential homebuyers are looking for in a
new home. Three other survey studies conduct research that encompasses the many processes for a new
homeowner, ranging from sales to correction of walk-through items, as well as the personnel involved,
the quality of service, the materials used, the quality of workmanship, and even the referral potential
of each homebuyer. With this data, AVID will provide extensive guidance to Rohit’s management team based
on the solid data collected via the AVID programs.
About the Rohit Group of Companies
The corporate vision for Rohit Group of Companies is to be the premier real estate company in Western
Canada, with a mission to develop socially responsible real estate markets through superior capital,
asset, and project management as well as designing and developing superior quality products and services.
The number one priority of the Rohit Group of Companies is to ensure the complete satisfaction of their
buyers.
Rohit Communities is recognized as a leading home builder in Edmonton and the surrounding communities
and the driving force in the Rohit Group of Companies. Rohit builds single-family homes, bungalows,
two-storey duplexes, townhomes, and apartment condos, but the Edmonton condos and townhomes have been
trademarks since their start in 1986. Due to their innovative designs, quality workmanship, and superior
craftsmanship, Rohit Communities has been an award winning member of the Canadian Home Builders’ Association
Okanagan, including numerous awards at the CHBA Okanagan TOMMIE Awards of Excellence.
As the Rohit Group of Companies expanded beyond just building houses into building complete communities,
Rohit Land Development was established in 2004 as a means to meet growing land acquisition needs. Much
of the revenue generated by the Rohit Group of Companies actually comes from securing land for future
development and future sale.
About AVID Ratings
Founded in 1993, AVID Ratings is a full-service customer loyalty management firm, providing customer
loyalty research, organizational strategies, employee training, and proprietary solutions to the home
building industry. Serving over 400 companies throughout the United States and Canada, AVID Ratings
maintains the largest homebuyer survey database in the home building industry. AVID Ratings assesses
homebuyers’ experiences and then provides focused business solutions and training to improve referrals,
margins, and long-term customer loyalty.
