Crescent Homes Selects AVID Ratings for Customer Research Services
Madison, WI – October 19, 2009 – Crescent Homes of Charleston, SC selects AVID Ratings for research
services.
Crescent Homes contracts with AVID Ratings for customer loyalty research consisting of an initial survey
60 days after occupancy and a final survey after residing in the home for one year. Homeowners will
be surveyed on their overall home buying experience and all of the processes, ranging from sales to
correction of walk-through items, as well as the personnel involved, the quality of service, the materials
used, the quality of workmanship, and even the referral potential of each homebuyer. With this data,
AVID will provide extensive guidance to Crescent’s management team based on the data collected from
each evaluation. All of the survey responses are tabulated and available online through AVID’s detailed
reporting tool, AVID Reports™, which will allow Crescent to track their responses and set specific management
reports.
About Crescent Homes
Crescent Homes of Charleston, South Carolina is striving to create peaceful and secure neighborhood
atmospheres with the feel of yesterday, where residents know all the families on their street. The communities
rest in naturally beautiful settings with quality constructed homes ranging from entry level to upper-end
luxury, and Crescent proudly offers only certified EarthCraft construction. EarthCraft House is a program
of the Greater Atlanta Builders Association in partnership with Southface Energy Institute that teaches
builders the latest methods of resource and energy efficient construction, making EarthCraft homes more
durable with less to maintain as well as lower utility bills. EarthCraft homes also provide a more comfortable
and healthy indoor environment because of the superior air quality, and families have even noted significant
improvement in the health of their children who suffer from respiratory problems such as asthma. Always
remaining conscientious of the environment, Crescent guarantees a more energy efficient and environmentally
safe home for each family.
About AVID Ratings
Founded in 1993, AVID Ratings is a full-service customer loyalty management firm, providing customer
loyalty research, organizational strategies, employee training, and proprietary solutions to the home
building industry. Serving over 220 companies throughout the United States and Canada, AVID maintains
the largest homebuyer survey database in the home building industry. AVID assesses homebuyers’ experiences
and then provides focused business solutions and training to improve referrals, margins, and long-term
customer loyalty.
For more information please contact Brian Nelson, Senior Client Service Manager, AVID Ratings, 608-824-2527
or email brian.nelson@avidratings.com.
