Madison, WI – August 18, 2010 — Paul Cardis, Founder and CEO of AVID Ratings, a full-service
research and management firm serving the home building industry, has become a regular columnist for
Builder magazine, published by Hanley Wood. The August issue contains his first article, “Star Service,”
which discusses how the housing industry has managed to maintain high levels of customer satisfaction
during these tough economic times, while many other major industries — such as automobile, banking and
airline — have seen their customer satisfaction scores plummet.
“We constantly strive to provide the best service to our readers, so we are pleased to bring the expertise
and experience of AVID Ratings and its founder Paul Cardis to the pages of Builder,” says Denise Dersin,
editor in chief of Builder. “Paul’s knowledge of how to improve customer delight and increase company
profitability can help our readers take their companies to the next level — to not just survive, but
thrive and grow.”
In addition to customer satisfaction, Cardis’s quarterly contributions will address housing economics
and operations. For six years, he wrote a similar column for Professional Builder magazine, which was
shuttered by parent company Reed Business Information after the April 2010 issue.
“With 18 years of experience researching and analyzing trends in home building, I’m thrilled to help
Builder’s readers better understand the changes in our industry and how to adapt to them to improve
the home-buying experience,” Cardis says.
Full-length versions of his articles for Builder magazine will also appear on AvidBuilder.com, a new website
AVID launched earlier this year. The site serves as an online hub for news, features, research, training,
education, and knowledge sharing for anyone involved in the U.S. and Canadian housing markets.
Founded in 1993, AVID (www.avidratings.com)
is a full-service customer loyalty management firm, providing customer loyalty research, organizational
strategies, employee training, and proprietary solutions to the home building industry. Since 2003,
AVID’s team has been working with leading Canadian home builders to improve referrals, margins, and
long-term customer loyalty. Today, with more than 50 Canadian and 200 U.S. home building clients, AVID
Canada and AVID Ratings are the leading providers of customer loyalty management services in North America.
In 2010, AVID Ratings launched AvidBuilder.com
(AvidBuilder™), a content-rich and ad-free resource of unbiased housing news and information.
About AvidBuilder.com
Launched in 2010, AvidBuilder.com (AvidBuilder™)
is a content-rich resource of housing news and information, including community profiles, home builder
interviews, and proprietary home buyer research. In addition to original content, the website includes
AvidWire™, a feed of up-to-the-minute news from the most reliable housing media. AvidBuilder™ also provides
tools for training and education, as well as opportunities to interact with industry peers and customers.
Developed and operated by AVID Ratings, AvidBuilder™ does not sell advertising space, ensuring a clutter-free
experience and unbiased reporting.
For more information please contact Paul Cardis, CEO, AVID Ratings, 608-824-2507 or email
Paul.Cardis@avidratings.com.
