Public Builder Meritage Homes Switches to AVID Ratings for Nationwide Customer Loyalty Management
Madison, WI – February 12, 2010 – Meritage Homes (NYSE: MTH) has partnered with AVID
Ratings to measure customer satisfaction in all its divisions throughout the U.S.
Meritage Homes (NYSE: MTH), the ninth largest homebuilder in the United States, has made the switch
to AVID Ratings for customer satisfaction surveys. As of January 1st, 2010, AVID will be conducting
research at key designated points throughout the build cycle for each new Meritage homeowner. The research
will cover the overall home buying experience and all of the processes, ranging from sales to correction
of orientation items, as well as the personnel, the quality of service, the materials used, the quality
of workmanship, and even the referral potential of each homebuyer. AVID will then analyze the collection
of responses for Meritage’s management team and provide suggestions regarding how to further improve
each customer’s experience. All of the survey data will be tabulated and available online through AVID
Reports™, which will allow Meritage real-time tracking of their responses and the ability to respond
to concerns and reinforce positive programs.
About Meritage Homes
Meritage Homes, one of the largest publicly traded builders in the U.S. market, closes approximately
4,500 homes each year in 12 divisions throughout the Southwest, including communities in the states
of California, Nevada, Arizona, Colorado, Texas, and Florida. Over the years, Meritage has built more
than 60,000 homes, making them the ninth largest homebuilder in the country. As the only 100% ENERGY
STAR® qualified builder in the U.S., Meritage homes are constructed with such “green” features as low
flow faucets, low E windows, ENERGY STAR® programmable thermostats, ENERGY STAR® appliances, SEER
14 minimum HVAC systems, and low VOC carpets, paints, and finishes to improve indoor air quality. Meritage
Homes has been included among Forbes’ Platinum 400- Best Big Companies of America as well as the “Fortune
1000” largest corporations of America. Meritage has also been named Texas Builder of the Year five times.
About AVID Ratings
Founded in 1993, AVID Ratings is a full-service customer loyalty management firm, providing customer
loyalty research, organizational strategies, employee training, and proprietary solutions to the home
building industry. Serving over 220 companies throughout the United States and Canada, AVID maintains
the largest homebuyer survey database in the home building industry. AVID assesses homebuyers’ experiences
and then provides focused business solutions and training to improve referrals, margins, and long-term
customer loyalty.
