Great Gulf Homes Hires AVID for Customer Loyalty Management
Madison, WI – March 4, 2010 – Great Gulf Homes has selected AVID to provide ongoing
customer loyalty research of their homebuyers.
Great Gulf Homes of Toronto, Ontario has contracted with AVID to conduct research for Great Gulf homeowners
at key designated points, including prior to construction and throughout the build cycle. The research
will monitor the overall home buying experience and all of the processes, ranging from sales to correction
of orientation items, as well as the personnel, the quality of service, the materials used, the quality
of workmanship, and even the referral potential of each homebuyer. AVID will then analyze the collection
of responses for Great Gulf’s management team and provide suggestions regarding how to further improve
each customer’s experience. All of the survey data will be tabulated and available online through AVID
Reports™, which will allow Great Gulf real-time tracking of their responses and the ability to address
concerns and reinforce positive programs. Access to online updates will detail the analysis of the survey
findings and even provide a comparison of how Great Gulf ranks against industry averages for specified
time periods and particular regions.
About Great Gulf Homes
Great Gulf Homes of Toronto, Ontario was established in 1975, and since that time they have designed
and constructed thousands of homes and high-rise condominiums in master-planned communities across the
Greater Toronto Area from Ajax, Mississauga, Brampton, Aurora, and two locations in Oshawa, while outside
the GTA they are building neighborhoods in Bradford and Niagara Falls. With over 30 years of experience,
Great Gulf’s pride for quality service extends to all facets, from the dedicated team of on-site service
personnel to their industry-recognized after-sales service program. In April 2009, Edgewood, one of
Great Gulf’s Niagara Falls communities, was honored by the Niagara Home Builders’ Association with the
most awards for any local builder, including Best New Home Design for 1-storey (1,200-1,800 sq. ft.),
Best New Home Design for 2-storey (2,000-2,500 sq. ft.), Best New Home Design for 2-storey (over 2,500
sq. ft), Most Outstanding Kitchen, and three additional awards. Great Gulf is also a two-time winner
of the Toronto Home Builder of the Year Award.
About AVID
Founded in 1993, AVID is a full-service customer loyalty management firm, providing customer loyalty
research, organizational strategies, employee training, and proprietary solutions to the home building
industry. Serving over 220 companies throughout the United States and Canada, AVID maintains the largest
homebuyer survey database in the home building industry. AVID assesses homebuyers’ experiences and then
provides focused business solutions and training to improve referrals, margins, and long-term customer
loyalty.
For more information please contact Bailey, General Manager, AVID Canada, 800-987-6318 or email
Tim.Bailey@avidglobal.ca.
