How leading builders have moved beyond customer satisfaction to create customer advocates.
August 30th, 2010
Home buyers will remember little of what you say and do, but they will absolutely remember how you made
them feel. This is the reality of doing business in today’s “experience economy,” where customer satisfaction
is now the price of entry and no longer a differentiator.
Texas home builder offers lessons in rural construction.
August 4th, 2010
Texas is different in many ways. For one thing, it has a vibrant, job-growing economy and a housing
market that’s a lot healthier than those of most other states. However, Texas has some idiosyncrasies,
too. For one, production home building in the Lone Star State is not limited to the recognized commuting
range surrounding cities and towns, making on-your-lot construction a successful business model for
some builders.
For a sales manager working in the housing industry, the only thing worse than not making your sales
goals is not working as smart as you can to reach those goals. Now more than ever, sales managers need
to clearly define the strategies and tactics they’re using and continually modify their approach as
necessary.
Canadian Banks Regain Appetite for Residential Projects
July 14th, 2010
The financing freeze for Canadian residential developers has thawed considerably with the economic recovery,
but it’s still not back to pre-recessionary “business as usual.”
Back to the Dark Ages in Service … But Not for Housing
Real-life stories illustrate statistical decline in customer service.
June 18th, 2010
As we continue to recover from the worst recession since the 1930s, it appears that most industries
have relegated service to the back burner. But not housing. The home building industry has done an incredible
job improving its customer satisfaction over the past six years. Research conducted by AVID Ratings
reveals that the building industry improved its annual Total Home Buyer Experience Score by 7 points
from 2005–2009.
