AVID Ratings AVID Publications AVID Reports AVIDSurveys.com AVID Advisors

Founder's Message

Paul Cardis

Paul A. Cardis
Founder & CEO

As kids growing up our Dad would say “Turn those sour grapes into wine”, and I find myself repeating that saying a lot… way more than it was intended! But it’s true, attitude, creativity, and perseverance can turn nearly any situation into a positive one. Given the current financial crisis affecting all of us in Canada and the U.S., we all must take stock in this saying and find a way to flourish.  At AVID, despite adverse market conditions, we continue to innovate. We are proud of the new release of AVID Reports which is now live and getting rave reviews. Clients are hailing it “fantastic” and “a tremendous advancement”.  We also rebranded our 16 year consultancy as AVID Advisors and expanded their expertise to provide clients with leading intelligence on how to thrive in all market conditions.

Our process starts with establishing what its customers want, love, and would improve about their buying experience and ends with expert advisors working side by side to implement the right best practices. Like a canary in mine, we detect trouble in an organization way before its consequences are evident, and act as survival Sherpa’s to see your organization through it all. Just ask our clients. I am proud to say that our client successes are numerous and compelling, so please talk to them.

Hang in there AVID Fans, things will unquestionably get better. Forecasts from leading industry experts at the Professional Builder and AVID Leadership Conference confirm that we will need to provide significantly more housing than is currently available today in North America. This demand, fueled by over 80 million baby-boomers transitioning their housing, won’t go away in this crisis, just be delayed a bit. My advice is to choose your business partners wisely, and turn these sour grapes into award winning wine.

AVID Leaders create
AVID Employees who create
AVID Customers…. Be AVID.




We are AVID     |     Founder's Message    |     Meet the Team     
  Our Partners   |      Our Associations




Copyright © 2008 AVID Ratings Co. - All Rights Reserved. AVID Ratings™ is a trademark of AVID Ratings Co.